women all over the world started REVOLUTIONIsING their cycling journeys.
Before we knew it, Penny was picked by international press and bike blogs all over the world. Our teenage girl dreams came true having our bare legs in Cosmopolitan! But more important, women from Kuala Lumpur to San Francisco started using and sharing their experiences with the brand new #pennyinyopants.
Penny popped up in Spanish, Russian, Greek and Bulgarian and we quickly reached 3.5 million views of our film. Penny was deemed a ‘revolution in woman’s cycling’.
Our small simple idea was making its way into mainstream media and actually inspiring women to get back on their bikes.